Privacy Policy

This Privacy Policy, along with any additional policies linked below, explains how we collect, use, protect, and manage your personal information and user data. The website is operated by Falcon Orthodontics (“Company,” “we,” “us,” or “our”) at https://falconortho.com (“Website”).

This Privacy Policy applies only to information and data collected or processed through the Website and does not cover data collected by third-party service providers (“Service Providers”) or affiliated organizations (“Affiliates”), third-party web pages, or websites to which we may link. We are not responsible for the content or privacy practices of external websites or services. By using our Website, you consent to the data practices outlined in this Privacy Policy.

In addition, this Privacy Policy complies with our organization’s Notice of Privacy Practices, as required by the Health Insurance Portability and Accountability Act of 1996 (HIPAA).

I. Information We Collect

A. Personally Identifiable Information (PII)
We collect personally identifiable information (PII) only with your consent. This may occur when you schedule an appointment, subscribe to a newsletter, or interact with other features on the Website. The PII we collect may include:

First name
Last name
Telephone number
Email address
Date of birth
Caller ID information (if available)

You can visit our Website anonymously, but doing so may limit your ability to engage with certain features.

B. Non-Personally Identifiable Information (Non-PII)
We, along with our Service Providers and Affiliates, may collect non-personally identifiable information (Non-PII) such as:

ZIP code, city, state
Cookies and browsing data (e.g., browser type, operating system, IP address)
Mobile device ID
Referring web page

Non-PII cannot identify you unless combined with PII.

C. Cookies
Cookies and other tracking technologies collect Non-PII when you visit our Website. These technologies help us improve your browsing experience and deliver relevant services. Examples of data collected by cookies include:

Browser type and operating system
Date and time of visit
Links that directed you to our Website

You can control the use of cookies through your browser settings.

D. Canadian and European Union Users
We do not intentionally collect PII from users in Canada or the European Union. If we learn that we have collected PII from such users, we will promptly delete that information.

E. Children
We do not collect PII from children under 13. If you are under 13, please do not use our Website or provide us with personal information. If we discover that we have collected PII from a child under 13, we will delete it immediately.

F. Information from Other Sources
We may collect information about you from other sources, including commercially available sources, and combine it with data collected on the Website to improve services, personalize your experience, and conduct marketing efforts.

II. How We Use Your Information

A. Visitors Who Request Services via the Website
If you provide PII on our Website, you consent to be contacted by us, our representatives, or Service Providers and Affiliates regarding services. We may contact you even if you are on a Do Not Call list.

B. Mobile Visitors and Click-to-Call Services
By using the click-to-call feature on our Website, mobile users consent to being contacted by a representative of our Company or its Affiliates.

C. Email Communications
If you sign up for our newsletters, we may send you emails about the Website and related services. You can opt out at any time by clicking the “UNSUBSCRIBE” link in our emails.

D. Aggregate or Anonymous Information
We may share Non-PII with Service Providers, Affiliates, or third parties to improve services and marketing efforts.

E. With Consent
You will be notified if your PII will be shared with third parties, and you will have the option to prevent such sharing.

III. How We Protect and Retain Your Information

We implement security measures, including encryption and secure firewalls, to protect your data. Access to PII is limited to employees, contractors, and agents who need it to operate our Website and services.

IV. How to Control and Correct Your Information

You can manage or delete cookies by adjusting your browser settings. Social media users who engage with us consent to sharing content (including PII, images, and comments) publicly. To control your social media privacy settings, refer to your account settings.

For further information on managing your PII, or to correct data we have on file, contact us directly.

V. Revisions to the Privacy Policy

We may update this Privacy Policy from time to time. Changes will be reflected on this page, and continued use of the Website implies acceptance of any changes. Please review this Privacy Policy periodically.

By using our Website, you signify your consent to the data practices described in this Privacy Policy.